NHS Scotland – HIV
Male Washroom Panels
The Scottish Government targeted heterosexual men who occasionally participate in gay sex. Geographically, pubs where targeted pan Scotland, over a 5 month period. These were placed into various bars throughout the major cities strategically placed to target the market requested.
- Audience: 128 venues/128 panels
- Average footfall: 1000 per pub/per month
- Campaign Footfall: 2,560,000