NHS Scotland – HIV

Scottish Government

case_study_001Camapign

NHS Scotland – HIV

Target

Heterosexual Men

Area

Pan Scotland

Media

Male Washroom Panels

Objective

The Scottish Government targeted heterosexual men who occasionally participate in gay sex. Geographically, pubs where targeted pan Scotland, over a 5 month period. These were placed into various bars throughout the major cities strategically placed to target the market requested.

Results

  • Audience: 128 venues/128 panels
  • Average footfall: 1000 per pub/per month
  • Campaign Footfall: 2,560,000