Knife Crime

Mediacom Outdoor

choose_life_not_a_knife-001

CampAign

Scottish Government Knife Crime

Target

Youths who carry knives  

Area

Pan Scotland

Media

Street Stencils

Objective

Scottish Government targeted the youths of certain areas in Scotland regarding the dangers of knife crime. The stencil was designed to make them aware that they had choices in their lives and that it was better to choose a better way of living rather than carry a knife and end up in jail or worse.

Result

From a recent analysis from the Inverclyde area have shown a 28% drop in knife crime.