Direct Response Media Vinyls

The DR Media Vinyl is an exciting product that CJC Media have introduced to the market place in the UK.

Thus far,  we have carried out various campaigns for many different clients, below is a selection of these campaigns;

  • North Lanarkshire NHS                          Chlamydia
  • North Lanarkshire Choose Life               Suicide Awareness
  • Ayrshire and Arran NHS                         Chlamydia
  • NHS Scotland                                         Cancer Awareness
  • NHS Scotland                                         Living Life
  • Healthier Scotland                                  Organ Donor
  • Healthier Scotland                                  Care Info Scotland
  • Safer Scotland                                        Forced Marriages

The DR Media Vinyl can be used as a stand alone media platform and can be placed into any environment that will impact on your target audience.

The DR Media Vinyl can be displayed on mirrors, doors ,hand dryers, notice boards or backs of cubicles, they are a very cost effective promotional tool and can be displayed in various venues including bars, nightclubs, cafe’s, libraries, doctor surgeries, schools, hospitals and pharmacies,In fact, this product can be really effective in any environment

When you combine the Re-Stick back card with No Error Dispensing custom printed sheets in the Media Vinyl, you get three powerful features to help you target your potential client:

Unique Selling Points

  • Fully encapsulated coupon dispenser
  • Full Colour print
  • Double sided
  • Call to actions
  • Discount incentives
  • Fully accountable
  • Always positioned at most prominent viewing areas
  • Environment specific
  • Gender specific
  • 100% accurate gender targeting..
  • Less clutter and competition for the viewer.
  • Point of sale advertising for bar products.
  • Platform for in-depth, thought-provoking or humorous
  • High viewer recall due to idle, private thinking time.
  • Direct response medium.
  • Effective target marketing opportunity
  • Advantageous length of Advertising Period
  • Cost Effective
  • Stand alone or integrated with other advertising
  • High impact via the high volume that attend the venues
  • Ideal to use as part of an ‘add on’ or Solis campaign
  • Bespoke design to suit client needs
  • High impact rate due to length of media
  • Can be distributed to the most outreaching areas

Example Campaign

Care In the Community etc Client – Scottish Government

CJC’s media provided a discreet private medium enabling males and females to take a Care Information Scotland slip from the dispenser which provided a contact number and website information

Initial results confirmed calls to the help lines could be traced to the Media Vinyl as its source.

Benefits

  • Direct response medium.
  • Effective target marketing opportunity
  • Advantageous length of Advertising Period
  • Cost Effective
  • Stand alone or integrated with other advertising
  • High impact via the high volume that attend the venues
  • Ideal to use as part of an ‘add on’ or Solis campaign
  • Bespoke design to suit client needs
  • High impact rate due to length of media
  • Can be distributed to the most outreaching areas.
  • Accountability Guaranteed.