CJC Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Washroom Panels

What do we offer?

  • High quality, silver A3/A4 frames that hold artwork inside.
  • Bolted to wall and artwork secure: key needed to open frame.
  • Dispensers can be attached.
  • Always positioned at most prominent viewing areas.

Where are they positioned?

  • Male washrooms: Above urinals
  • On the back of cubicle doors
  • Female washrooms: Above Hand-dryers
  • On the back of cubicle doors

All panels contain barcodes for real-time accountability

Unique Selling Points

  • 100% accurate gender targeting.
  • Up to 6,000,000 impressions every 4 weeks.
  • Captive audience- 1-4 uninterrupted minutes of viewing.
  • People stand in line to read your advertising.
  • Impossible to ignore!
  • Communicate at a more personal level.
  • Gives the audience something to read!
  • Get to that hard-to-reach audience
  • Less clutter and competition for the viewer.
  • Point of sale advertising for bar products.
  • Platform for in-depth, thought-provoking or humorous
  • High viewer recall due to idle, private thinking time.
  • Reaches market with higher dispensable income

Some results of a recent survey generated these results:

  • 92% were able to name specific advertisers without prompting.
  • 88% recalled at least FOUR selling points in the ads surveyed.
  • 98% reacted positive or neutral to seeing ads in washroom facilities.
  • 64% classify their occupations as Professional, Managerial, or Sales.
  • 83% are between the ages of 25 and 54.
  • Viewing time 30 seconds- 3 minutes.

Statistical information from Barbour & Monroe

Dispensers

  • Dispenser cards can be added to Washrooms posters making them more interactive and even more accountable.
  • Adds tangibility to washroom ads leading to higher recall.
  • Can be used for discount coupons, phone numbers, competitions etc.
  • Call to action opportunities directing customers to web sites, text numbers and reference points

2 Types:

  • Unique “Z-notes” system allows only one slip to be removed at a time.
  • As one note is removed, another automatically replaces it.
  • 2 or 4 colour notes can be double-sided.
  • Notes are 102mm x 77mm
  • Holder includes 125 slips.

Or:

  • Business card sized dispenser cards.
  • Will fit easily into wallets/purses and increases likelihood of use at POS
  • More easily recognisable in wallets than simple paper Z-Notes

Please call should you require any further information.

 

123Contact: Gary or Ken on 0141 420 3999 or e mail: info@cjcmedia.com for all bar media enquiries