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Washroom Panels
What do we offer?
- High quality, silver A3/A4 frames that hold artwork inside.
- Bolted to wall and artwork secure: key needed to open frame.
- Dispensers can be attached.
- Always positioned at most prominent viewing areas.
Where are they positioned?
- Male washrooms: Above urinals
- On the back of cubicle doors
- Female washrooms: Above Hand-dryers
- On the back of cubicle doors
All panels contain barcodes for real-time accountability
Unique Selling Points
- 100% accurate gender targeting.
- Up to 6,000,000 impressions every 4 weeks.
- Captive audience- 1-4 uninterrupted minutes of viewing.
- People stand in line to read your advertising.
- Impossible to ignore!
- Communicate at a more personal level.
- Gives the audience something to read!
- Get to that hard-to-reach audience
- Less clutter and competition for the viewer.
- Point of sale advertising for bar products.
- Platform for in-depth, thought-provoking or humorous
- High viewer recall due to idle, private thinking time.
- Reaches market with higher dispensable income
Some results of a recent survey generated these results:
- 92% were able to name specific advertisers without prompting.
- 88% recalled at least FOUR selling points in the ads surveyed.
- 98% reacted positive or neutral to seeing ads in washroom facilities.
- 64% classify their occupations as Professional, Managerial, or Sales.
- 83% are between the ages of 25 and 54.
- Viewing time 30 seconds- 3 minutes.
Statistical information from Barbour & Monroe
Dispensers
- Dispenser cards can be added to Washrooms posters making them more interactive and even more accountable.
- Adds tangibility to washroom ads leading to higher recall.
- Can be used for discount coupons, phone numbers, competitions etc.
- Call to action opportunities directing customers to web sites, text numbers and reference points
2 Types:
- Unique “Z-notes” system allows only one slip to be removed at a time.
- As one note is removed, another automatically replaces it.
- 2 or 4 colour notes can be double-sided.
- Notes are 102mm x 77mm
- Holder includes 125 slips.
Or:
- Business card sized dispenser cards.
- Will fit easily into wallets/purses and increases likelihood of use at POS
- More easily recognisable in wallets than simple paper Z-Notes
Please call should you require any further information.
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