Scottish Government

Camapign: NHS Scotland - HIV
Target: Heterosexual Men
Area: Pan Scotland
Media: Male Washroom Panels

Objective: The Scottish Government targeted heterosexual men who occasionally participate in gay sex. Geographically, pubs where targeted pan Scotland, over a 5 month period. These were placed into various bars throughout the major cities strategically placed to target the market requested.

Results:

• Audience: 128 venues/128 panels
• Average footfall: 1000 per pub/per month
• Campaign Footfall: 2,560,000

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