Mediacom Outdoor
Camapign: Scottish Government Knife Crime
Target: Youths who carry knives
Area: Pan Scotland
Media: Street Stencils
Objective: Scottish Government targeted the youths of certain areas in Scotland regarding the dangers of knife crime. The stencil was designed to make them aware that they had choices in their lives and that it was better to choose a better way of living rather than carry a knife and end up in jail or worse.
Result: From a recent analysis from the Inverclyde area have shown a 28% drop in knife crime.
