Scottish Government 

Campaign:    Street Prostitution
Target:          Drivers using prostitutes
Area:             Various major towns and cities
Media:          Washroom panels and drip mats

Objective  

The Scottish Government targeted the men who use prostitute to make them aware that it was a criminal offence.

The campaign was launched in Glasgow, Edinburgh, Dundee and Aberdeen and the media used was washroom panels with drip mats.

These were placed into various bars throughout the major cities strategically placed to target the market requested.

Campaign:     Hand Hygiene
Target:           Generic
Area:              All major towns and cities, pan Scotland.
Media:           Washroom panels and mirror stickers

Objective 

The campaign targeted all demographics of the need to remove germs from our hands to try and eradicate infections and disease.

For the second year running, the campaign used washroom panels and mirror/door stickers as the media vehicle to get the message across.

Campaign:      Parents and Drugs
Target:            Parents
Area:               Various major towns and cities
Media:            Washroom 'sound' panels.

Objective

To make parents aware of the dangers of drugs and to get the message across that there is help available if needed. The sound panel also emphasized the need for parents and children to communicate with each other.

Scottish Agencies

Campaign:      NHS Grampain Smoking Cessation
Target:            Smokers 
Area:               Grampain
Media:            Washroom panels with cards and outdoor panels

Objective

NHS Grampain's brief was to design a campaign that would pinpoint the dangers of smoking directly to smokers. They chose to use our washroom panels within our pub venues with our cards and card holders.

This allowed them to, not only display a visual advert in the form of a A3 poster, but also allowed the client to take a card with a helpline number.

This also helped the NHS monitor the response to the cards and provided accountability for the campaign  

Campaign:     Choose Life-Ayrshire
Target:           Suicide Prevention 
Area:              Ayrshire
Media:           Washroom panels, drip mats and mirror stickers

Objective

To target the demographics that are associated with suicide and provide them information, such as helpline numbers, for suicide prevention agencies.

Choose Life Ayrshire used our washroom panels and compounded the campaign by adding drip mats and mirror/door stickers.

Campaign:     Lothian Borders Safety Camera Partnership
Target:           Drivers 
Area:              Lothian and Borders Police force area
Media:           Washroom panels, drip mats

Objective

Young drivers were the basis of the campaign, however, it was a message for all drivers who speed while driving.

Concentrating on certain bars within the Lothian and Borders Police Force Area, drip mats and washroom panels, were used to hit home the dangers of speeding.

Campaign:     Edinburgh Wedding Show
Target:           Generic 
Area:              Edinburgh
Media:           Leaflets distributed

Objective

Edinburgh wedding show decided to hit the streets and use the 'hand to hand' method of promotion.

Our guys and gals dressed up for the occasion to attract full attention and then handed the information to potential visitors.

Case Study 2

Case Study 3

Case Study 4